An enhanced and focused B2B program was created to assist producers in matching with agencies and navigating the Quebec market through 4 comprehensive and interactive tasting sessions for a select group of Quebec wine agencies and the SAQ. The B2B sessions were hosted by Chianti Classico ambassador Kler-Yann Bouteiller, who provided insight on the region and its wines. This was followed by introductions, Q&A, and tastings with each producer, giving participants the opportunity to learn more about the estate, wine, and story. The goal of these sessions was to aid in establishing a business relationship between the producers and active agents in the Quebec market.
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April 17, 2023