This 9-series digital campaign was comprised of 2 unique ad sets with 9 videos in each using A/B testing to promote Chianti Classico wines during the holiday season. The ads targeted wine enthusiasts in the Ontario / GTA region & British Columbia. The timing of the promotion was essential as the ads were launched in November / December – a premium window to drive wine purchasing decisions.
KPIs:
Reach: >450K
Impressions: 1.2 million
Clicks: 34K
CPC: $0.30